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Contact Centers

Contact centers are slated to go through major changes in the coming future. The rise of cloud technology, big data and analytics and social media will change how contact centers are operated, bringing new found efficiencies to the incumbent outsourced contact centre model, making customer service and customer experience a significant differentiator and pushing it to the top of the priority list of organizations.

Frost & Sullivan’s Information Technology research and consulting programs look at conventional and unconventional technologies, with specific focus on top-level potential disruptors such as cybersecurity, artificial intelligence, machine learning, and IOT or the Internet of Things. In the contact center market, we look at:

  • Solution providers in varying segments
  • Big data analytics and their applications in contact centers
  • Web and mobile engagement
  • Complex sales, service, and support opportunities and issues
  • Web experience personalization

We work closely with the world’s largest IT firms and upcoming disruptive start-ups to predict macro and micro trends related to products, services, technology and business models that can define growth. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the IT industry.

  1. 30 Mar 2022  |  North America

    CX Investment Predictions for 2022

    Employee Engagement Elevated as a Business Priority

    In a customer survey of 1,210 IT and telecom decision-makers around the world and across verticals (with 58% of respondents in a senior management position), improving customer experience is ranked as the top business objective in 2022, followed closely by improving brand equity. Companies recognize that maintaining brand loyalty becomes increasing...

  2. 11 Mar 2022  |  Asia Pacific

    Frost Radar™: Asia-Pacific Cloud Contact Center Services, 2022

    A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

    The year 2021 was pivotal for contact centers. Organizations grappled with the continual challenges brought on by the COVID-19 pandemic while working to meet customer demand for efficient service and an improved customer experience (CX). The contact center and CX landscape was severely affected by the disruptions caused by the pandemic, which accel...

  3. 04 Mar 2022  |  North America

    Customer Experience Growth Opportunities for 2022

    Digital Transformation, Artificial Intelligence, and Hyperautomation Trends will Continue to Redefine the Contact Center Landscape

    A perfect storm of innovation occurs when unforeseen events or circumstances challenge human nature. Fall into a hole and you’ll find your way out. Take a truckload of lemons and go into the lemonade business. The English language is certainly peppered with colloquialisms that reflect this: “Desperate times call for desperate measures.” “...

  4. 03 Mar 2022  |  Europe

    Frost Radar™: European Contact Center as a Service (CCaaS) Market, 2021

    A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

    The European contact center as a service (CCaaS) market is enjoying significant attention, although it remains in a growth stage. The market comprises more than 150 vendors of varying sizes that offer solutions to companies and organizations across a broad range of verticals, with financial services, healthcare, public sector, utilities, retail, ed...

  5. 10 Feb 2022  |  Europe

    Contact Center As a Service (CCaaS) Solutions Respond to Remote Workforce Requirements in Europe

    Rapid Migration to CCaaS Solutions in Europe Capturing the Power of Seamless Customer Journeys

    This research service examines the Contact Center as a Service (CCaaS) market in Europe. The CCaaS market comprises full-suite hosted interactive voice response (IVR), automatic call distribution (ACD), chat, outbound, and agent performance optimization (APO) applications. The study analyzes the total market size in the base year 2020 and provides ...

  6. 31 Jan 2022  |  Latin America

    Frost Radar™: Customer Experience Outsourcing Services in Latin America, 2021

    A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines

    The customer experience (CX) landscape is shifting rapidly. As enterprises across the board are realizing the significance of delivering excellent customer service as a competitive differentiator, this field is gaining more attention and greater investment priority. CX outsourcing services are becoming much more tech-intensive as emerging tools cre...

  7. 31 Jan 2022  |  North America

    Growth Opportunities for Global Stadiums, Ballparks, and Arenas

    When the Customer Experience Is the Fan Experience Opportunity Abounds

    Traditionally, the focal point of customer experience (CX) has been the contact center, but today’s contact center extends outwards across many channels, both digital and in-person. This has never been truer, as traditional brick-and-mortar establishments have been complemented by digital counterparts in the form of eCommerce and digital self-ser...

  8. 24 Jan 2022  |  Global

    The Importance of Workforce Optimization in Modern and Agile Contact Centers

    Workforce Optimization Enhances Agent Efficiency and Opens Up Extraordinary Opportunities to Improve Customer Experience

    This research study covers the workforce optimization market in the contact center space from a global lens. The study outlines the key elements present in a comprehensive WFO strategy as well as some of the main players in the global workforce optimization market. The COVID-19 pandemic has accelerated the need for modern contact centers to mana...

  9. 24 Dec 2021  |  Global

    Sales Automation Powers Sales Teams Globally, 2021

    Uncap Future Growth Potential With Sales Automation

    COVID-19 has caused tremendous disruption in sales globally. Customers are canceling contract renewals and ongoing deals, even as businesses are facing revenue losses. Sales employees, as well as vendor partners, are feeling threatened in this unprecedented environment. Therefore, businesses are being forced to look at newer and innovative ways to ...

  10. 23 Dec 2021  |  Global

    Marketing Automation Powers Businesses Post COVID-19 Globally, 2021

    Uncap Future Growth Potential With Marketing Automation

    The pandemic has been an essential influence for the increase in digital marketing among B-to-B and B-to-C companies. There has been an explosion in advertising on over-the-top (OTT) channels. Companies are embracing organic social media interactions and focusing on the omnichannel approach to the customer journey. With so many people on digital pl...