Digital Media

Broadcasters and publishers capable of quickly making content available for mobile phones are benefiting from the near ubiquity of video-capable smartphones and tablets in mature markets. Audiences are increasingly engaging with content outside of the home, especially for news and sports. In emerging regions, the cost of building mobile broadband n...

While deploying an online video ecosystem, if revenue growth is the key objective, there are three areas in which companies typically use digital media: content monetization, channel control, and customer conversion. These are all concerned with building top-line sales, either through the sale of the digital media itself or by using the digital med...

Streaming media is not as tolerant of network delays as static content, primarily because the overriding qualification for streaming delivery is not download speed. Streaming media requires constant bandwidth availability and consistent connection reliability during transmission. There are several areas where providers of technologies and services ...

Thanks to the growth of structured and unstructured content within enterprises across all verticals and geographies and the increasing emphasis on workflow collaboration and information sharing, the enterprise content management market continues to evolve and grow. Vendors offering a slew of best-of-breed point solutions as well end-to-end platform...

Access to digital media in various formats is possible with unparalleled ease. In the late 1990s, the advent of MP3 music encoding was an advance that heralded the expansion of the digital music market. Piracy, however, has become a constant threat to music revenue, especially after the peer-to-peer movement spawned Napster.

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

This insight provides unit shipment forecasts, segmentations by application and region, and market share analysis for the global set-top box market. The base year is 2013, and the forecast period is 2014-2019.

This market insight provides an overview of the broadcast ecosystem in India, and the important rules and regulations prescribed by the government. It also includes the list of important industry associations, media networks, leading cable multisystem operators, DTH operators, and IPTV providers. This insight serves as a reference guide for interna...

Although the global online Web analytics market has long prevailed, the changing dynamics of consumer engagement on the Internet coupled with device proliferation have led to an inflection point. This study discusses these two analytics segmentsWeb and mobile. The regional forecast spans North America and Latin America; Europe, the Middle East, an...