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OTT Video and TV Everywhere
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05 Feb 2016 | North America
Convergence of Video Publishers and Data-driven Approaches
Failure of Most Video Publishers and Content Owners to Effectively Engage Audiences Results in Poor ROI
In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of...
$1,500.00
