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Over-the-top (OTT) Video Services to Transform TV Viewing in Middle East and North Africa, Forecast to 2021

Over-the-top (OTT) Video Services to Transform TV Viewing in Middle East and North Africa, Forecast to 2021

Market Competition Gaining Momentum with a Number of New Participants and Premium Content

RELEASE DATE
06-Mar-2017
REGION
South Asia, Middle East & North Africa
Research Code: P95F-01-00-00-00
SKU: EM00251-SA-MR_19503
$3,000.00
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SKU
EM00251-SA-MR_19503
$3,000.00
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Description

Scope of the Study
This research study includes the following segments:
Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction
Geographic scope: Middle East, Levant, GCC
Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analysis have also been provided for the MENA OTT market.

What makes Frost & Sullivan's deliverables unique?

Frost & Sullivan provides one of the most comprehensive market segmentation chains in this industry.
A detailed market positioning, product positioning, and competitive positioning has been conducted. Entry strategies, gaps, and opportunities are identified for all the stakeholders.

Comprehensive market analysis is done for the following sectors:
OTT platforms, value-added features, subscription packages, TVOD, SVOD, video consumption by language, genre and duration.

Key Questions Answered

What stage is the market lifecycle at, and how is it expected to grow during the forecast period?
What are the growth opportunities among broadcasters, distributors, and content owners?
What are the key challenges hindering the uptake of OTT services?
What are the competitive factors impacting the market and which companies are expected to lead in the future?

The OTT video market is still evolving in terms of content and business models. However, the population and demographic in the MENA are highly attractive as a market for existing and new market participants. Internet penetration, supplemented by explosion of smartphones, has altered the way MENA watches television. This growth is augmented by government initiatives on internet proliferation and large-scale digital transformation. Along with pricing, customisation and personalisation with data analytics will play a key role in defining the market leader over the next five years.

Table of Contents

Key Findings

Current and Future Outlook

TV Landscape in Key Markets

TV Market Participants

Population Demography

Evolution of TV Viewing

Cord-Cutting or Cord Shaving

Internet Scenario in MENA

Internet Penetration

Mobile Internet Revolution

Government Initiative to Boost Connectivity

Bandwidth Costs and Affordability

Mobile and Fixed Broadband Prices

Media Content Marketplace Ecosystem

OTT Platforms

Telecom Operators

Telecom Partnerships and Alliances

Payment Modes

Infrastructure Solutions

Drivers and Restraints—Middle East

Drivers and Restraints—North Africa

Revenue Models

OTT Video Viewers Forecast

OTT Video Subscribers Forecast

OTT Video Revenue Forecast

BeIN SPORTS CONNECT

STARZ Play Arabia

Telly

OSN

Istikana

Icflix

Languages Preferences

Most Watched Genres

Consumption Preference by Devices

Regional Video Viewing Trends

YouTube Incumbency

Spike in Ramadan

Social Network Trends

KSA

UAE

Egypt

Trends in Developing Economies

Sports Dominance

Future Outlook

Market Classification

Key Economic—Political Trends

Social Media Trends in MENA

Influence of Social Media

Global Overview of Internet Penetration Rates

List of Figures
  • 1. Population Breakdown, the MENA, 2012 and 2025
  • 2. Total Broadcast Content Market, Evolution of TV Viewing, the MENA, 1980–2015
  • 3. OTT Video Market: Drivers for Cord Shaving, MENA, 2016
  • 4. Total OTT Market: Internet Scenario, MENA, 2016
  • 5. Mobile Broadband Monthly Internet Fees, MENA, 2016
  • 6. Media Content Marketplace Ecosystem and Examples of Market Participants, MENA, 2016
  • 7. OTT Market: Partnerships with Telecom Operators, MENA, 2016
  • 8. OTT Market: Drivers and Restraints in Middle East, MENA, 2017–2021
  • 9. OTT Market: Drivers and Restraints in North Africa, MENA, 2017–2021
  • 10. YouTube Trends, MENA, 2016
  • 11. Total Internet Market, Global, 2016
  • 12. Technology Adoption, Egypt, 2016
List of Charts
  • 1. Internet Penetration Rates in Major Countries, MENA, 2016
  • 2. Mobile Subscribers and Smartphone Users, MENA, 2016
  • 3. 4G Data Fees (per GB), MENA, 2016
  • 4. Broadband Prices (per GB in USD), MENA, 2016
  • 5. OTT Video Viewers Forecast, MENA, 2016–2021
  • 6. OTT Video Subscribers Forecast, MENA, 2016–2021
  • 7. OTT Video Revenue Forecast, MENA, 2016–2021
  • 8. Internet Users (in Million) by Language, MENA, 2010 and 2015
  • 9. Language Preference by Content, MENA, 2016
  • 10. Movies Preferred by Genres, MENA, 2016
  • 11. Series Preferred by Genres, MENA, 2016
  • 12. Device Distribution Based on Traffic, MENA, 2016
  • 13. Ramadan Spike in Video Views, MENA, 2016
  • 14. Most Used Social Networking Websites, MENA, 2016
  • 15. Online Video Consumption by Device, Egypt, 2016
  • 16. Top 3 Sports Watched, MENA, 2016
  • 17. Market Classification, MENA, 2016
  • 18. Social Media Users (in Million), MENA, 2012–2018
  • 19. Percentage Split of Internet Users, Global, 2016
Scope of the Study This research study includes the following segments: Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction Geographic scope: Middle East, Levant, GCC Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analysis have also been provided for the MENA OTT market. What makes Frost & Sullivan's deliverables unique? Frost & Sullivan provides one of the most comprehensive market segmentation chains in this industry. A detailed market positioning, product positioning, and competitive positioning has been conducted. Entry strategies, gaps, and opportunities are identified for all the stakeholders. Comprehensive market analysis is done for the following sectors: OTT platforms, value-added features, subscription packages, TVOD, SVOD, video consumption by language, genre and duration. Key Questions Answered What stage is the market lifecycle at, and how is it expected to grow during the forecast period? What are the growth opportunities among broadcasters, distributors, and content owners? What are the key challenges hindering the uptake of OTT services? What are the competitive factors impacting the market and which companies are expected to lead in the future? The OTT video market is still evolving in terms of content and business models. However, the population and demographic in the MENA are highly attractive as a market for existing and new market participants. Internet penetration, supplemented by explosion of smartphones, has altered the way MENA watches television. This growth is augmented by government initiatives on internet proliferation and large-scale digital transformation. Along with pricing, customisation and personalisation with data analytics will play a key role in defining the market leader over the next five years.
More Information
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Podcast No
Table of Contents | Executive Summary~ || Key Findings~ || Current and Future Outlook~ | Industry Overview~ || TV Landscape in Key Markets~ || TV Market Participants~ || Population Demography~ || Evolution of TV Viewing~ || Cord-Cutting or Cord Shaving~ | Overview of Internet Scenario in MENA~ || Internet Scenario in MENA~ || Internet Penetration~ || Mobile Internet Revolution~ || Government Initiative to Boost Connectivity~ || Bandwidth Costs and Affordability~ || Mobile and Fixed Broadband Prices~ | OTT Market Ecosystem~ || Media Content Marketplace Ecosystem~ || OTT Platforms~ || Telecom Operators~ || Telecom Partnerships and Alliances~ || Payment Modes~ || Infrastructure Solutions~ | Drivers and Restraints~ || Drivers and Restraints—Middle East~ || Drivers and Restraints—North Africa~ | Revenue Models and Forecast~ || Revenue Models~ || OTT Video Viewers Forecast~ || OTT Video Subscribers Forecast~ || OTT Video Revenue Forecast~ | Company Profiles~ || BeIN SPORTS CONNECT~ || STARZ Play Arabia~ || Telly~ || OSN~ || Istikana~ || Icflix~ | Consumption Patterns and Viewership Trends—MENA, UAE, KSA, and Egypt~ || Languages Preferences~ || Most Watched Genres~ || Consumption Preference by Devices~ || Regional Video Viewing Trends~ || YouTube Incumbency~ || Spike in Ramadan~ || Social Network Trends~ || KSA~ || UAE~ || Egypt~ || Trends in Developing Economies~ || Sports Dominance~ | Last Word~ || Future Outlook~ | Appendix~ || Market Classification~ || Key Economic—Political Trends~ || Social Media Trends in MENA~ || Influence of Social Media~ || Global Overview of Internet Penetration Rates~ | The Frost & Sullivan Story~
List of Charts and Figures 1. Population Breakdown, the MENA, 2012 and 2025~ 2. Total Broadcast Content Market, Evolution of TV Viewing, the MENA, 1980–2015~ 3. OTT Video Market: Drivers for Cord Shaving, MENA, 2016~ 4. Total OTT Market: Internet Scenario, MENA, 2016~ 5. Mobile Broadband Monthly Internet Fees, MENA, 2016~ 6. Media Content Marketplace Ecosystem and Examples of Market Participants, MENA, 2016~ 7. OTT Market: Partnerships with Telecom Operators, MENA, 2016~ 8. OTT Market: Drivers and Restraints in Middle East, MENA, 2017–2021~ 9. OTT Market: Drivers and Restraints in North Africa, MENA, 2017–2021~ 10. YouTube Trends, MENA, 2016~ 11. Total Internet Market, Global, 2016~ 12. Technology Adoption, Egypt, 2016~| 1. Internet Penetration Rates in Major Countries, MENA, 2016~ 2. Mobile Subscribers and Smartphone Users, MENA, 2016~ 3. 4G Data Fees (per GB), MENA, 2016~ 4. Broadband Prices (per GB in USD), MENA, 2016~ 5. OTT Video Viewers Forecast, MENA, 2016–2021~ 6. OTT Video Subscribers Forecast, MENA, 2016–2021~ 7. OTT Video Revenue Forecast, MENA, 2016–2021~ 8. Internet Users (in Million) by Language, MENA, 2010 and 2015~ 9. Language Preference by Content, MENA, 2016~ 10. Movies Preferred by Genres, MENA, 2016~ 11. Series Preferred by Genres, MENA, 2016~ 12. Device Distribution Based on Traffic, MENA, 2016~ 13. Ramadan Spike in Video Views, MENA, 2016~ 14. Most Used Social Networking Websites, MENA, 2016~ 15. Online Video Consumption by Device, Egypt, 2016~ 16. Top 3 Sports Watched, MENA, 2016~ 17. Market Classification, MENA, 2016~ 18. Social Media Users (in Million), MENA, 2012–2018~ 19. Percentage Split of Internet Users, Global, 2016~
Author Aafia Bathool
Industries Entertainment and Media
WIP Number P95F-01-00-00-00
Is Prebook No