Description

Overall, awareness of green homes is relatively high – with more than half of all survey respondents knowing what a “green home” (as defined by Frost & Sullivan) is when unaided. Specifically, awareness is highest among current home owners.
Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners (who are familiar and currently have the same green home products/services).
Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a national/local government or utility company grant/rebate is available compared to their current home owner counterparts.