Description

This research study aims to evaluate and present Uber’s performance and analyze its future in the mid and long terms. It offers insights in regard to the company’s strategies and future growth opportunities, and makes predictions about its performance. It also summarizes Frost & Sullivan’s view on the company’s future outlook and offers forecasts for key parameters. The study analyzes Uber at a global level in the initial sections, including an introduction to it via a company overview, services portfolio, regional presence, and business overview.

The later section focuses on company detailing with regards to its operations in India. It further presents an overview of the competition scenario, detailing its key competitors in India, the eHailing business, food delivery services, a comparison between Uber and Ola, and acquisitions and partnerships. The study then highlights key company statistics & financials including key company metrics, financial analyses of Uber’s key investors, recent funding & valuation, and key government alliances. This research service also examines key success factors for Uber in India, such as environmental factors, partnerships with local governments, impact of mega trends, and innovative business model.

There is also a discussion on the challenges faced by Uber in terms of the regulatory environment, competition from Ola, maintenance of supply services, its deteriorating financials and the reason behind it, and safety issues faced by women customers. Strategic focus of the company includes near-term strategic focus points such as diversifying revenue generation and geographic expansion within the country; whereas the mid-term strategic focus concentrates on the introduction of e-Mobility and strategic partnerships with OEMs. Further, this study discusses the long-term focus areas which include connectivity, autonomous driving, shared platforms or partnership with government, and electric cars.

Growth opportunities and strategic imperatives and predictions and forecasts: Future predictions include Uber’s future plans in terms of creating a sustainable business model, by transforming its role and expanding its horizon. The forecast includes Uber’s revenue and the expected increase in the number of drivers in the country from 2018 to 2025F. The opportunities give a detailed overview of the existing stakeholders as well as other possible stakeholders with whom Uber can collaborate.

To support the study, a detailed Usage of Uber in India: Voice of Customer Survey was conducted for shared mobility services and Uber’s role in these services across India. About 1,190 respondents took the survey and gave their elaborate views and responses to questions asked with reference to shared mobility overall and Uber usage in particular.