Description

This study presents a comparative analysis of European OEMs EV launch strategy, product and price positioning. This study introduces the European EV market, market size, the participants in the market and their key models line-up for the study period. This study also draws top level comparison of vehicle features and price, key enablers in various parts of European market and business models followed by various OEMs to promote sales of these electric vehicles. This study also includes the competitive dynamics followed by OEMs in Europe by profiling them based on manufacturing strategy, target market strategy, product feature differentiation, vehicle pricing, choice of battery pack, motor power and torque, and future line-up of models.