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Disruptive COVID-19 Challenging the ASEAN Automotive Market, 2020
Disruptive COVID-19 Challenging the ASEAN Automotive Market, 2020
Competitive Intensity Optimized by Positive Government Intervention to Accelerate the Growth of Sales and Production Investment in the Automotive Market
16-Jul-2020
Asia Pacific
Market Outlook
Description
In 2019, the Association of South East Asian Nations (ASEAN) sold a total of 3.5 million units of vehicles. It experienced a market decline of 2.9% year-on-year (YoY). The main reasons include the direct impact of global economic slowdown on automotive sales and the decline in sales due to the election in Indonesia, which is the leader in ASEAN, with 29.8% share.
Nevertheless, ASEAN has consistently maintained its position as the world’s 6th largest automotive market. Passenger vehicles (PVs) made up 65.3% of the market and commercial vehicles (CVs) constituted 34.7%. Indonesia, Thailand, and Malaysia accounted for 76.4% of ASEAN’s automotive market.
In 2020, the outbreak of the COVID-19 pandemic forced most affected countries to shut down production and reduce operations, including the manufacturing of complete vehicles, automotive parts, and components. Automotive and transportation is one of the major industrial sectors impacted by the COVID-19 outbreak.
Automotive demand has been affected due to global economic slowdown, reduced GDP, lower consumer confidence, demand supply shocks, and liquidity challenges. In addition, COVID-19 will further influence the automotive market’s activities, including social distancing implementation and increasing the barriers of in-store interaction, test drive, and retail visit. Hence, it will make automotive purchases less attractive in Indonesia, Thailand, and Malaysia.
Positive government interventions such as fiscal injections in Indonesia, Thailand, and Malaysia in 2020 are likely to minimize the economic slowdown in these countries. In addition, automotive production development and investment from foreign original equipment manufacturers (OEMs) in Thailand and the income tax incentives offered by the Indonesian Government (up to 20 years of full corporate tax exemption) are likely to make production attractive for the automotive market.
Japanese automotive brands lead the ASEAN market. Toyota, Honda, Mitsubishi, Nissan, and Isuzu are the key contributors in Indonesia, Thailand, and Malaysia. Proton in Malaysia grew significantly in 2019, it surpassed Honda and increased its share by 6% to became the second-biggest OEM in passenger vehicle market.
Engine downsizing and electric vehicle (EV) development penetrate further. For example, in Indonesia, with the development and promotion of low-cost green cars, OEMs such as Toyota and Hyundai planned to invest in EV production capacity in the long term. On the other hand, Thailand aims to become an EV hub by 2025. OEMs are expected to further promote Industry 4.0 and invest EV-related factories.
The study provides a strategic analysis of the growth environment and analysis of the automotive market in Indonesia, Thailand, and Malaysia. The research defines key market trends and overall impact levels that will influence the automotive market in 2020. It also presents an overview of the sales market for passenger vehicles and commercial vehicles during the historic and forecast periods.
RESEARCH: INFOGRAPHIC
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Table of Contents
Key Findings
Total Industry Volume (TIV) in Key ASEAN Markets
Top Trends for 2020
Research Scope
Research Aims and Objectives
Research Methodology
Product Segmentation
The Strategic Imperative 8™
The Strategic Imperative 8™ (continued)
Automotive Industry and the Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
Impact of COVID-19 on World GDP Growth
Impact of COVID-19 on Key Regions and Countries
Global Economic Outlook 2020—Top 5 Predictions
Global Economic Outlook 2020—Top 5 Predictions (continued)
ASEAN—An Overview
TIV in Key ASEAN Markets
ASEAN TIV—Market Snapshot
Position of ASEAN Countries on the Growth Potential Curve
Emission Regulations in ASEAN
Global Ranking of ASEAN in Automotive Sales
Motorization in ASEAN
Market Engineering Measurement
TIV Trends—2015 to 2019
Product Segmentation Under PV and CV in 2019
Key OEMs and Market Share
Key Market Trends Anticipated in Indonesia in 2020
Trend 1—Global Uncertainty: COVID-19 Effect
Trend 2—Income Tax Incentives Supported by the Government
Trend 3—Development and Promotion of Low-cost Green Cars
Trend 4—Positive Government Intervention
Trend 5—New Model Launches
TIV Forecast Scenario Analysis
Key Conclusions
Market Engineering Measurement
TIV Trends—2015 to 2019
Product Segmentation Under PV and CV in 2019
Key OEMs and Market Share
Key Market Trends Anticipated in Thailand in 2020
Trend 1—Global Uncertainty: COVID-19 Effect
Trend 2—Automotive Production Development and Investment
Trend 3—Positive Government Intervention
Trend 4—New Model Launches
Trend 5—Weak GDP Growth
TIV Forecast Scenario Analysis
Key Conclusions
Market Engineering Measurement
TIV Trends—2015 to 2019
Product Segmentation Under PV and CV in 2019
Key OEMs and Market Share
Key Market Trends Anticipated in Malaysia in 2020
Trend 1—Global Uncertainty: COVID-19 Effect
Trend 2—Unstable Political Environment
Trend 3—Global Uncertainty: Oil Price Effect
Trend 4—New Model Launches
Trend 5—Positive Government Intervention
TIV Forecast Scenario Analysis
Key Conclusions
Growth Opportunity: Continued Market Development for ASEAN Automotive Sales, 2020
Growth Opportunity: Continued Market Development for ASEAN Automotive Sales, 2020 (continued)
Table of Acronyms Used
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
Popular Topics
Deliverable Types | Market Outlook |
---|---|
No Index | No |
Podcast | No |
Author | Wenjian Ma |
Industries | Automotive |
WIP Number | PB01-01-00-00-00 |
Is Prebook | No |
GPS Codes | 9673-A6,9800-A6,9B01-A6,9963-A6,9882-A6 |