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Global Marketing Process Optimization Solutions Market
Global Marketing Process Optimization Solutions Market
Increased Need for Brand Visibility and Organized Marketing Processes Propel Growth
12-Aug-2013
Global
Description
Frost & Sullivan defines the global MPOS market as a value chain of product suites that offers marketing departments capabilities including: planning, creating print/digital collateral, managing campaigns/workflow, benchmarking, analyzing, and integrating social media. The main drivers include growing need to structure/optimize marketing in organizations; rising MPOS flexibility/scalability; and increasing company effort to achieve global brand unity. Included are growth by region forecasts, a demand analysis by industry vertical and key trends. An analysis of the competitive structure including vendors' market shares is performed, and key vendors are profiled. The base year is 2012 with forecasts through 2018.
Table of Contents
Executive Summary
Executive Summary (continued)
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—CEO’s Perspective
Frost & Sullivan Digital Media Value Chain Coverage
Market Overview—Definitions of Market
Market Overview—Definitions of Market (continued)
Market Overview—Definitions of Market (continued)
Market Overview—Marketing Process Workflow
Market Overview—Regions Covered
Market Overview—Segmentation by Region
Market Overview—Segmentation by Deployment Option
Regional Market Life Cycle Analysis
Regional Market Life Cycle—Discussion
Market Overview—Key Questions This Study Will Answer
Drivers and Restraints
Drivers and Restraints (continued)
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
Forecast Assumptions
MPOS Market—Unit Shipment Forecast
MPOS Market—Revenue Forecast
Revenue Forecast Discussion
MPOS Market—Percent Revenue Forecast by Region
MPOS Market—Revenue Forecast by Region
Revenue Forecast by Region Discussion
MPOS Market—Percent Revenue Forecast by Deployment Option
MPOS Market—Revenue Forecast by Deployment Option
Revenue Forecast by Deployment Option Discussion
MPOS Market—Percent of Revenue by End-user Vertical
Percent of Revenue by End-user Vertical Discussion
MPOS Market—Pricing Forecast
Pricing Methodology
Pricing Trends and Forecast Discussion
Industry Trend Impact on the MPOS Market
Industry Trend Impact on the MPOS Market (continued)
Industry Trend Impact on the MPOS Market (continued)
Industry Trend Impact on the MPOS Market (continued)
Industry Trend Impact on the MPOS Market (continued)
Competitive Analysis—Market Share
Competitive Analysis—Discussion
Competitive Analysis—Discussion (continued)
Competitive Environment
Key Industry Participants
Key Industry Participants (continued)
Competitive Landscape
Competitive Factors and Assessment
Market Participants
Market Participants (continued)
Market Participants (continued)
Market Participants (continued)
Hot Company Watchlist
Hot Company Watchlist—Saepio
Hot Company Watchlist—Saepio (continued)
Hot Company Watchlist—Neolane
Hot Company Watchlist—Neolane (continued)
The Last Word—Predictions
Legal Disclaimer
Market Engineering Methodology
List of Companies Included in “Others”
Partial List of Companies Interviewed
Data Gathering
Additional Sources of Information on the MPOS Market
Learn More—Next Steps
Popular Topics
Deliverable Types | Market Research |
---|---|
No Index | Yes |
Podcast | No |
Industries | Entertainment and Media |
WIP Number | NC52-01-00-00-00 |
Is Prebook | No |