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Growth of LBS in the U.S. Market
Growth of LBS in the U.S. Market
RELEASE DATE
15-Mar-2011
15-Mar-2011
REGION
North America
North America
Research Code: 9838-00-23-00-00
SKU: TE01657-NA-SF_13287
$1,500.00
In stock
SKU
TE01657-NA-SF_13287
Description
The popularity of location-based services just keeps on growing in the U.S. consumer sector. What used to be a fairly closed system of services, with wireless carriers as strict gatekeepers, is now a wide open market of solutions. Easy accessibility through smartphone application storefronts, the attractive free (or one-time fee) pricing, and the increased presence of locationing in social networking apps are all working together to convince consumers that LBS is a must-have service. However, Frost & Sullivan would argue that real, sustainable, profitable growth depends on the continued presence and participation of wireless carriers -- who must re-create a more aggressive and lucrative role for themselves in the U.S. LBS marketplace.
Table of Contents
A Brief History of C-LBS
Taking LBS to the Next Level
A True Family Finder Solution
Enforcing Honest Check-Ins
Ensuring LBA Success
Moving Forward
Popular Topics
The popularity of location-based services just keeps on growing in the U.S. consumer sector. What used to be a fairly closed system of services, with wireless carriers as strict gatekeepers, is now a wide open market of solutions. Easy accessibility through smartphone application storefronts, the attractive free (or one-time fee) pricing, and the increased presence of locationing in social networking apps are all working together to convince consumers that LBS is a must-have service. However, Frost & Sullivan would argue that real, sustainable, profitable growth depends on the continued presence and participation of wireless carriers -- who must re-create a more aggressive and lucrative role for themselves in the U.S. LBS marketplace.
No Index | Yes |
---|---|
Podcast | No |
Industries | Telecom |
WIP Number | 9838-00-23-00-00 |
Is Prebook | No |