Industries

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

This market insight provides an overview of the broadcast ecosystem in India, and the important rules and regulations prescribed by the government. It also includes the list of important industry associations, media networks, leading cable multisystem operators, DTH operators, and IPTV providers. This insight serves as a reference guide for interna...

According to Frost & Sullivan, the Middle East and North America (MENA) will be linked through 545 Million consumer connected devices by 2020, impacting business models and personal lives in a way that is unforeseeable today. While linear free to air and Pay-TV services contribute dominantly to revenue and viewership of video in the region, there i...