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09 Jul 2008  |  Europe  |  Customer Research
European Consumers’ Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision
This study aids in understanding the customers' perception and attitude toward vehicle cost of ownership parameters and also in evaluating the importance of different parameters considered by customers during vehicle purchase. The study helps in -Identifying relative importance of cost of ownership vis-à-vis vehicle performance and funct...
$35,000.00