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29 Oct 2014 | North America | Customer Research
2014 US Auto Technicians' ChoiceReplacement Parts
Industry Convergence and Growth in the US Automotive Aftermarket
This research service aims to identify trends within the automotive aftermarket for batteries, tires, motor oils, and brake pads. It also measures factors driving product selection, identifies brand use and preference trends by category, and evaluates purchase channel opportunities for each product. The 4 replacement parts markets are concentrated ...
$20,000.00 -
12 Sep 2014 | Europe | Customer Research
2014 European Consumer Perceptions toward Infotainment and Telematics
Willingness to Pay for Infotainment and Telematics
The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...
$20,000.00 -
16 May 2014 | North America | Customer Research
2013 United States Consumers’ Attitudes and Perceptions toward Infotainment and Telematics
Desirability and Willingness to Pay for Infotainment and Telematics Features
The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...
$10,000.00 -
21 Jan 2014 | Europe | Customer Research
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...
$10,000.00
