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10 May 2017 | North America | Customer Research
US Automotive Technicians’ Choice Survey of Replacement Parts, 2016
Technicians Shifting to Digital Platforms
The importance of technicians as customers for part suppliers continues to grow with the continued expansion of the Do-It-For-Me (DIFM) channel in the US automotive aftermarket. Although the aftermarket is a mature and stable channel in the United States, market trends such as digitization and private labeling are steadily transforming how technici...
$20,000.00 -
18 Dec 2015 | North America | Customer Research
2015 US Auto Technicians' ChoiceReplacement Parts
Industry Convergence and Growth in the US Automotive Aftermarket
The objective of this research was to identify trends within the aftermarket market for batteries, tires, motor oils, and brake pads, measure factors driving product selection, identify brand use and preference trends in all categories, and evaluate purchase channel opportunities. The markets for the 4 categories are concentrated among one to three...
$10,000.00
