Industries

The overall research objective is to measure current use and future decision making behavior toward information technology (IT) within Latin America, covering the manufacturing, education, financial, government, healthcare, and retail verticals. IT decision makers value integrated solutions, although they are more likely to get them from several ve...

The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising services. The study analyses this market and provides insights gleaned from three case studies of important participants in the country. Focu...