Automotive

Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMWs adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive st...

09 Mar 2021  |  North America

Future Skateboard and Platform Architecture Strategies of Electric Vehicle (EV) Companies

Automakers Should Strategize Best-in-class Flexible and Variable EV/AD Platforms that can Seamlessly Transition into Mobility Intelligence Platforms

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As the automotive industry converges toward Connected, Autonomous, Shared, and Electric (CASE) mobility, OEMs are working on re-engineering their conventional platforms to accommodate electric vehicle (EV) components such as batteries and motors. However, the industrys transition from a vehicle-centric to a service-centric approach necessitates the...

Increase in adoption of advanced driver assistance systems and evolution in autonomy has intensified the need to sense and perceive vehicle surroundings entirely and accurately. With the rise in the level of autonomy, the number of perception sensors will increase to provide complete 360o perception of vehicle surroundings and an additional layer o...

09 Nov 2017  |  North America

US Advanced Suspension Market, 2017

Despite Offering Superior Comfort, Ride, and Handling, the Demand for Advanced Suspension Will Remain Muted

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Advanced suspension systems were touted to be the next big thing in the automotive industry when they were launched a couple of decades back. However, owing to the high cost of these systems, the penetration of these systems has remained confined to the premium vehicles. Many OEMs have been offering passive suspension systems that offer the benefit...

Piloted driving is rapidly being offered by most OEMs for a particular stretch. All major OEMs have a definite plan to launch an automated vehicle by at least 2025, while trying to differentiate themselves by how the automation is delivered to the customer. Automakers face the inevitable shift from today's brand loyalty into more functional and l...

21 Nov 2016  |  North America

Strategic Analysis of the Global 48v Power-net Market

At an Estimated Spending of €60 to €80 per Gram per KM of CO2 Reduction, 48v offers the Best Possible Means for Adhering to 2020 and 2025 Norms

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OEMs are looking for various means to reduce the CO2 emissions required for 2020 and 2025. The 12v power-net can no longer sustain the electrical load that present day top-end vehicles use. Any new addition to the electrical load will require an increase of the power-net capacity. Therefore, OEMs are considering migrating to a 48v power-net, thereb...

25 Oct 2016  |  North America

Strategic Overview of Electric & Hybrid Vehicle Driveline Systems Market in North America

Every Third eAWD Vehicle Manufactured in North America to be Made by Tesla

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A growing number of original equipment manufacturers (OEMs) are starting to look at driveline electrification as a solution to meet the increasing pressure from governmental authorities to meet the stringent emission and fuel efficiency targets. Moreover, there is an increasing demand from consumers for technologies that offer superior performance,...

Consumer demand for enhanced fuel economy, improved safety, and comfort has forced original equipment manufacturers (OEMs) to migrate from traditional Hydraulic Power Steering and Electro-Hydraulic Power Steering to Electric Power Steering (EPS). Over the last 2-3 years, the automotive industry in North America has earmarked EPS as one of the stepp...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-up to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on the supportive legislation, several regions across the globe have been identifi...