Automotive

Industry analysis provides a brief overview of the Nordic automotive industry including its strength, weakness, advantages, and disadvantages over other European countries. It analyses the impact of macroeconomic factors such as regulations, taxation and GDP on passenger car sales. Section also provides an overview of the key technological shifts h...

The Brexit vote on 23 June 2016 is considered by many to beginning of UKs slowdown in the world economy. By what is considered to be the UK ‘shooting itself in the foot, the UK has to construct an exit plan that will enable it to leave the European Union without causing further damage to its economy. This study talks about what the potential sc...

Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considera...

BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...

Mercedes-AMG GmbH (AMG) has shaped its 50 years of motor racing expertise into a successful brand of customized, high-performance road vehicles largely based on the Mercedes-Benz lineup. This market insight examines the company’s history, its evolution into a vehicle designer and manufacturer, and its path forward in the luxury performance space ...

Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing. This study discusses in detail about the different retail store mix strategies that ...