Automotive

This research service aims to identify trends within the automotive aftermarket for batteries, tires, motor oils, and brake pads. It also measures factors driving product selection, identifies brand use and preference trends by category, and evaluates purchase channel opportunities for each product. The 4 replacement parts markets are concentrated ...

The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...

The objectives of this research were to understand the importance of infotainment and telematics features in the overall decision to purchase a vehicle, better comprehend vehicle adoption patterns, identify driver segments and their adoption likelihood, and recognize the key opportunities for growth. It turns out that more vehicle owners currently ...

The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...

The overall objectives of this study are to investigate typical attitudes towards fleet telematics (fleet management system solutions), to understand the key feature and service expectations, to explore perceptions and willingness to pay for fleet telematics services, to examine vendor satisfaction and brand perceptions, and to look into vendor con...

This research study identifies trends within the automotive tools market for power tools, hand tools, handheld diagnostic tools, pneumatic/air tools, and tool storage devices. Overall, while fewer handheld diagnostic tools are currently owned, they are on a projected higher growth rate than other tools/devices. Conversely, the number of hand tools ...

This customer research deliverable measures customer attitudes and perceptions regarding new generation infotainment, app concepts and HMI solutions. The demographic is comprised of European vehicle owners who intend to purchase a new vehicle within the next two years. Only qualified respondents, who met requirements set by a screening process prio...