Business Strategy and Innovation

BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...

Game-changing Automotive Policy Developments in Africa Automotive Investment Policy Review for Africa and its Impetus to OEMs As Africa speeds up its efforts to industrialise, the automotive sector has attracted attention from a number of governments on the continent. With over 1 billion inhabitants and a growing consumer base, the potential ups...

This research service focuses on various modular platform and fuel strategies of car manufacturers including competitive analysis, technology proliferation, and key manufacturer profiling. Car manufacturers in India are currently investing in modular platform development to minimize costs, enhance customer value, and offset the cost impact of emiss...

Mercedes-AMG GmbH (AMG) has shaped its 50 years of motor racing expertise into a successful brand of customized, high-performance road vehicles largely based on the Mercedes-Benz lineup. This market insight examines the company’s history, its evolution into a vehicle designer and manufacturer, and its path forward in the luxury performance space ...

The research service provides an overview of the key highlights of IAA Frankfurt Motor Show. It focusses on breakthrough technologies and launches of selected OEM's and offers a comparative analysis on OEM strategies.

This research service analyzes the potential impact of 3-D printing on the global automotive industry. It provides insight into the fundamentals of 3-D printing technologies, as well as their current usage and future applications. While automotive original equipment manufacturers and suppliers are using this technology on a limited scale, 3-D prin...