Business Strategy and Innovation

BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...

Game-changing Automotive Policy Developments in Africa Automotive Investment Policy Review for Africa and its Impetus to OEMs As Africa speeds up its efforts to industrialise, the automotive sector has attracted attention from a number of governments on the continent. With over 1 billion inhabitants and a growing consumer base, the potential ups...

This research service focuses on various modular platform and fuel strategies of car manufacturers including competitive analysis, technology proliferation, and key manufacturer profiling. Car manufacturers in India are currently investing in modular platform development to minimize costs, enhance customer value, and offset the cost impact of emiss...

Mercedes-AMG GmbH (AMG) has shaped its 50 years of motor racing expertise into a successful brand of customized, high-performance road vehicles largely based on the Mercedes-Benz lineup. This market insight examines the company’s history, its evolution into a vehicle designer and manufacturer, and its path forward in the luxury performance space ...

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...

Since 2001, HYUNDAI-KIA Motor Company (HKMC) has shown tremendous growth in performance across the global market. Whilst the traditional automakers were showing signs of trouble during the economic crisis of 2008, HKMC has shown an incredible growth trend not only with the HYUNDAI brand, but also the KIA brand. The main drivers behind the success o...