Business Strategy and Innovation

This market research provides a detailed analysis of the future trends in the global super luxury vehicles market. Super luxury vehicles are defined as the vehicles that cost above $90,000, with high-end luxury features such as comfortable interior seating, comfort suspension, and powerful powertrain. They are broadly classified into the following ...

This research service provides a comprehensive overview of the fintech landscape in the automotive industry. It covers the application and use cases of fintech-powered innovation in the following 5 segments: 1. Automotive Leasing & Finance 2. Automotive Insurance 3. Digital Automotive Retailing 4. Digital Payments 5. Automotive Convenience and E...

SUVs in the US have been growing steadily since 2012 and have over taken passenger cars as the largest selling passenger vehicle segment in US in 2016. This recent spike in SUV sales has encouraged auto OEMs to capitalize on the demand and increase their SUV model line-up. Over 20 new SUV name plates across both luxury and non-luxury segments are e...

The percentage of women holding driving licenses in North America is greater than that of men. However, women are unhappy with the entire process of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car...

BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...

Game-changing Automotive Policy Developments in Africa Automotive Investment Policy Review for Africa and its Impetus to OEMs As Africa speeds up its efforts to industrialise, the automotive sector has attracted attention from a number of governments on the continent. With over 1 billion inhabitants and a growing consumer base, the potential ups...

This research service focuses on various modular platform and fuel strategies of car manufacturers including competitive analysis, technology proliferation, and key manufacturer profiling. Car manufacturers in India are currently investing in modular platform development to minimize costs, enhance customer value, and offset the cost impact of emiss...