Business Strategy and Innovation

03 Jul 2019  |  Asia Pacific  |  Market Research

Assessment of Automotive Retailing in China, 2018

Engagement of Individual Offline Touchpoints and Omni-channel Interdependence to Transform China’s Automotive Retail Market

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Key Issues Addressed

The automotive retail market in China is likely to undergo a market transformation from experiential service to experience engagement; as well as from a complete sales solution to an intensive sales solution from 2018 to 2025. The automotive retail market is experiencing its maturity and a marketing approach of “everyone is a potential consumerâ€...

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