Business Strategy and Innovation

SUVs in the US have been growing steadily since 2012 and have over taken passenger cars as the largest selling passenger vehicle segment in US in 2016. This recent spike in SUV sales has encouraged auto OEMs to capitalize on the demand and increase their SUV model line-up. Over 20 new SUV name plates across both luxury and non-luxury segments are e...

The percentage of women holding driving licenses in North America is greater than that of men. However, women are unhappy with the entire process of car buying. Hence, understanding women car purchase preferences is essential for OEMs to ensure that the process is amicable. With the growth of digital platforms and social networking sites, women car...

BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...

Mercedes-AMG GmbH (AMG) has shaped its 50 years of motor racing expertise into a successful brand of customized, high-performance road vehicles largely based on the Mercedes-Benz lineup. This market insight examines the company’s history, its evolution into a vehicle designer and manufacturer, and its path forward in the luxury performance space ...

Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing. This study discusses in detail about the different retail store mix strategies that ...

04 Nov 2016  |  North America  |  Market Research

Biometrics in the Global Automotive Industry, 2016–2025

Proliferation of Biometrics in the Automotive Industry to Grow Rapidly, Featuring in 1 out of 3 New Passenger Vehicles by 2025

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This study captures the current trends in the application of biometrics in the automotive industry and how these trends will likely evolve in the future. The key topics discussed include the 3 main application areas of health, wellness, and wellbeing (HWW), advanced driver assistance systems (ADAS), and security for biometrics in the automotive ind...

This study analyses the current trends in passenger vehicle cockpit and cabin and how they are likely to evolve in the future. The various areas discussed include instrument clusters, center stack, center console, heads up display, augmented reality, seats, steering, and so on. The study also examines the role played by future cars in promoting hea...

Scope of the report The research report includes the following segments: Product scope: Self-learning AI in cars - Autonomous Cars, Virtual Assistance in Cars, new revenue streams through data analytics and licensing, and HAD mapping Geographic scope: North America, Europe, China, and Japan End-user scope: Automotive Industry Participants Drivers...

This research service focusses on the strategic profile of Volvo Car Corporation’s global operations and delivers a thorough review of the company’s activities in key growth markets, including Western Europe, North America, and the Asia-Pacific (China). Starting by sketching the company’s corporate structure and growth strategy roadmap, the r...