Business Strategy and Innovation

The research service provides an overview of the key highlights of IAA Frankfurt Motor Show. It focusses on breakthrough technologies and launches of selected OEM's and offers a comparative analysis on OEM strategies.

This research service analyzes the potential impact of 3-D printing on the global automotive industry. It provides insight into the fundamentals of 3-D printing technologies, as well as their current usage and future applications. While automotive original equipment manufacturers and suppliers are using this technology on a limited scale, 3-D prin...

The aim of this research is to provide a strategic overview of the Toyota Group that identifies and interprets the factors contributing to the success of the organization. The study covers Toyota Groups product portfolio and sales performance and analyzes its key operational strategies with a focus on its corporate structure and its product strate...

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...

Since 2001, HYUNDAI-KIA Motor Company (HKMC) has shown tremendous growth in performance across the global market. Whilst the traditional automakers were showing signs of trouble during the economic crisis of 2008, HKMC has shown an incredible growth trend not only with the HYUNDAI brand, but also the KIA brand. The main drivers behind the success o...