Business Strategy and Innovation

Industry analysis provides a brief overview of the Nordic automotive industry including its strength, weakness, advantages, and disadvantages over other European countries. It analyses the impact of macroeconomic factors such as regulations, taxation and GDP on passenger car sales. Section also provides an overview of the key technological shifts h...

This research service offers an overview of the future of performance vehicles in the mass market and premium vehicle spaces. Performance vehicles are vehicles designed and manufactured with particular focus on speed and acceleration. Performance vehicles are generally used as a test bed for advanced technology and span all major automotive segmen...

The Brexit vote on 23 June 2016 is considered by many to beginning of UKs slowdown in the world economy. By what is considered to be the UK ‘shooting itself in the foot, the UK has to construct an exit plan that will enable it to leave the European Union without causing further damage to its economy. This study talks about what the potential sc...

11 Sep 2018  |  Global  |  Market Research

Strategic Analysis of the Renault-Nissan-Mitsubishi Alliance

By Launching 12 New EV Models, the Alliance is Set to be the First to Cross the One-million-a-year Sales Mark by 2022

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In 2017, the Renault-Nissan-Mitsubishi Alliance sold an estimated 10.6 million passenger vehicles and light commercial vehicles (LCVs), making it the best-selling automotive group in the world. Such an achievement stems from the Alliances commitment to driving maximum synergies, while enabling individual brands to retain their distinct identitie...

Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considera...