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Business Strategy and Innovation

The foundations of the automotive industry are being shaken as traditional ideas are being re-evaluated. Mainstream automotive companies are being forced to innovate in order to stay relevant through out-of-the-box thinking and thorough market analysis. New companies and solutions are being born, smaller markets are growing and established markets are restructuring to adapt to new strategies.

Frost & Sullivan's Business Strategy and Innovation Program applies expert and critical intelligence to the following four main areas:

  • Innovative and visionary industry trends and strategies
  • Disruptive technologies and engineering advancements
  • Emerging business models and their development strategies
  • Cross industry convergence and future implications
  1. 21 Apr 2017  |  Europe

    BMW M Division—Dedicated Driving Dynamics

    Pushing the Limits of Luxury and Performance for 45 Years

    BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...

    $1,500.00
  2. 21 Feb 2017  |  Europe

    Mercedes AMG: 50 years of Driving Performance

    From Engine Manufacturer to Global Luxury Performance Powerhouse in Half a Century

    Mercedes-AMG GmbH (AMG) has shaped its 50 years of motor racing expertise into a successful brand of customized, high-performance road vehicles largely based on the Mercedes-Benz lineup. This market insight examines the company’s history, its evolution into a vehicle designer and manufacturer, and its path forward in the luxury performance space ...

    $1,500.00