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Business Strategy and Innovation
The foundations of the automotive industry are being shaken as traditional ideas are being re-evaluated. Mainstream automotive companies are being forced to innovate in order to stay relevant through out-of-the-box thinking and thorough market analysis. New companies and solutions are being born, smaller markets are growing and established markets are restructuring to adapt to new strategies.
Frost & Sullivan's Business Strategy and Innovation Program applies expert and critical intelligence to the following four main areas:
- Innovative and visionary industry trends and strategies
- Disruptive technologies and engineering advancements
- Emerging business models and their development strategies
- Cross industry convergence and future implications
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21 Apr 2017 | Europe | Market Research
BMW M Division—Dedicated Driving Dynamics
Pushing the Limits of Luxury and Performance for 45 Years
BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...
$1,500.00 -
21 Feb 2017 | Europe | Market Research
Mercedes AMG: 50 years of Driving Performance
From Engine Manufacturer to Global Luxury Performance Powerhouse in Half a Century
Mercedes-AMG GmbH (AMG) has shaped its 50 years of motor racing expertise into a successful brand of customized, high-performance road vehicles largely based on the Mercedes-Benz lineup. This market insight examines the company’s history, its evolution into a vehicle designer and manufacturer, and its path forward in the luxury performance space ...
$1,500.00 -
21 Jan 2014 | Europe | Customer Research
2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies
Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems
The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...
$10,000.00
