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Business Strategy and Innovation

The foundations of the automotive industry are being shaken as traditional ideas are being re-evaluated. Mainstream automotive companies are being forced to innovate in order to stay relevant through out-of-the-box thinking and thorough market analysis. New companies and solutions are being born, smaller markets are growing and established markets are restructuring to adapt to new strategies.

Frost & Sullivan's Business Strategy and Innovation Program applies expert and critical intelligence to the following four main areas:

  • Innovative and visionary industry trends and strategies
  • Disruptive technologies and engineering advancements
  • Emerging business models and their development strategies
  • Cross industry convergence and future implications
  1. 21 Apr 2017  |  Europe  |  Market Research

    BMW M Division—Dedicated Driving Dynamics

    Pushing the Limits of Luxury and Performance for 45 Years

    BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...

    $1,500.00
  2. 21 Feb 2017  |  Europe  |  Market Research

    Mercedes AMG: 50 years of Driving Performance

    From Engine Manufacturer to Global Luxury Performance Powerhouse in Half a Century

    Mercedes-AMG GmbH (AMG) has shaped its 50 years of motor racing expertise into a successful brand of customized, high-performance road vehicles largely based on the Mercedes-Benz lineup. This market insight examines the company’s history, its evolution into a vehicle designer and manufacturer, and its path forward in the luxury performance space ...

    $1,500.00
  3. 11 Nov 2016  |  Europe  |  Market Research

    Future of Car Retailing in Europe and Benchmarking of OEM Strategies

    In-store Digitalization and Online Integration to Improve Sales for Dealerships

    Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing. This study discusses in detail about the different retail store mix strategies that ...

    $4,950.00