Business Strategy and Innovation

Industry analysis provides a brief overview of the Nordic automotive industry including its strength, weakness, advantages, and disadvantages over other European countries. It analyses the impact of macroeconomic factors such as regulations, taxation and GDP on passenger car sales. Section also provides an overview of the key technological shifts h...

Apart from providing a host of key market innovator profiles, this research highlights the opportunities that can be mined with the application of digital transactions in the automotive industry. The study showcases the potential areas for automakers and suppliers for investment and for technology companies to focus on to maximize their revenue pot...

The Brexit vote on 23 June 2016 is considered by many to beginning of UKs slowdown in the world economy. By what is considered to be the UK ‘shooting itself in the foot, the UK has to construct an exit plan that will enable it to leave the European Union without causing further damage to its economy. This study talks about what the potential sc...

Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considera...