Infotainment and Telematics

The European trailer telematics market remains largely fragmented, despite its presence exceeding a decade; yet competition amongst individual players is too fierce for any sizable market consolidation to happen. However, an influx of new stakeholders from various points in the supply chain, such as manufacturers of hardware, engines, brakes, tires...

The overall objective of this research service was to understand European customers desirability and willingness to pay for advanced telematics and infotainment features. Telematics and infotainment features have a limited influence in the overall vehicle purchase decision. The perceived safety of the vehicle ranks high in markets such as Russia, ...