OTT Video and TV Everywhere

Over a period of roughly 3 years, Apple has taken a large percentage of its content delivery to its in-house CDN. It is using its own CDN for iTunes, iOS and OS X updates, music streaming, and a host of other assorted Apple content. Part of Apple’s reasoning for building its own CDN was because of performance issues with iCloud. In addition, Appl...

As major content owners/distributors continue to bring more of their content delivery in-house, third-party CDN providers are being affected. In the case of Akamai, the key reason for the slowdown in traffic and revenue growth was a result of Apple, Microsoft, and Facebook moving a larger percentage of their traffic to their in-house delivery netwo...

Digital Rights Management (DRM) and Encrypted HLS are the most commonly used content protection technologies today. Both approaches have a strong track record in terms of securing proprietary content. However, content owners/providers that are focused on streaming media are  more likely to be interested in Encrypted HLS as it is simpler and less e...

Traditionally, server-side ad insertion has been aimed at tackling the problems of ad blocking and device fragmentation. Advances in technology are now emphasising the importance of ad stitching for live and catch up TV. Client-side ad SDKs have grown in sophistication while the platforms they run have become more capable, and the transition to nat...

Comcast launched its own commercial CDN offering in 2015 and added a new live linear streaming service that it announced at IBC 2015. The new platform provides customers the ability to easily turn-up, manage, and enable ad or subscription-supported live, over-the-top, full-time channel experiences. While a lot of vendors in the market offer platfor...

The North American Residential Multichannel Video Tracker has been reformatted to reflect feedback received from Stratecast's clients. The new format provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data—delivered by country, technology, and company—includes subs...

01 Jun 2016  |  Global

Global Online Video Platforms Market

Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

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The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across t...

Over-the-top (OTT) video services is considered a complementary entertainment option and is already widespread in Latin America; however, this industry still has growth opportunities, driven by the desire for a cheap service that is available anytime, anywhere, and on any device such as notebooks, tablets, smartphones, smart TVs, and gaming console...

The North American Residential Multichannel Video Tracker has been reformatted to reflect feedback received from Stratecast's clients. The new format provides detailed information for several companies in the consumer communication services market for US and Canada. The aggregated data—delivered by country, technology, and company—includes subs...