Retail

One of the dominant themes in the definitions of the concept of digital transformation is the improvement of the customer experience through the application of digital technology. Therefore, retailers are experimenting with innovative solutions to improve their businesses and provide enhanced customer value.

The new connected and demanding consumer forces retailers to reinvent their businesses. This phenomenon falls squarely within Frost & Sullivan’s Mega Trends research programme that covers an array of transformative, global forces that define the future of the world we live in through their far reaching impact on businesses, societies, economies, ...

This market insight presents an analysis of the current status of omnichannel strategy adoptions in Brazil, as well as selected successful business cases. It also provides a general view of how companies in Brazil are facing the omnichannel reality; an overview of Brazilian consumer behavior and its impact on interactions with companies; market dri...