Description

Crop quality and quantity are influenced by biotic and abiotic factors. Abiotic factors include soil composition, salinity, acidity, temperature, drought, pollution, humidity, rain, wind, and ultraviolet radiation. Stress caused by unfavorable conditions significantly reduces harvest yields, as plants respond to such conditions by using their energy reserves to fight stress instead of concentrating on yield. With synthetic fertilizers having a negative influence on plants and water bodies, biostimulants play a vital role in combating abiotic stress, thereby allowing plants to achieve maximum productivity.

This research service explores the growth opportunities in the North America and LATAM biostimulants market, with an emphasis on key growth factors across regional markets, prevalent trends and technologies, product innovations, and competitive landscape.

Established companies such as Valagro, Tradecorp, and Biolchim, with impressive product launches, will drive growth in the LATAM market. The Farm Bill passed in late 2018 provides a clear definition for biostimulants, and is expected to boost innovation in the market.

Brazil is visioning to export 38% of its agricultural produce by 2020, which is double of that in 2010, and the government is keen on implementing effective agricultural practices.

Key questions this study will answer include:
• What is the future of the biostimulants market, and what are the key challenges that are likely to impact it?
• How do macroeconomic factors determine the necessity for product innovations, and how do they impact the final consumer?
• What are the most important product innovations across the product types of biostimulants that will record the highest growth, and how are these likely to evolve?
• What are the primary consumer factors that will contribute to the overall growth and growth mix in the biostimulants market across crop types?

Frost & Sullivan uses the EMUP™ model for both deriving modeled market sizes and forecasting growth. The EMUP™ model is based on a fundamental economic theory for calculating the size of market revenue and growth projections of sales, in terms of value and volume. EMUP is made up of the following variables:
• End Market Base and Growth (E): End market base is a proxy for the number of potential buyers of a given product or service.
• Market Penetration and Growth (M): Market penetration is the share/proportion of potential buyers (E) who chose to adopt and use the given product or service.
• Utilization and Change in Utilization (U): Utilization is merely the per capita consumption level of the given goods or services.
• Price and Change in Price (P): Price-related growth factors such as product value trends and inflationary price factors directly impact the expected price, and consequently, price growth.

Analyst: Arun Ramesh