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Social Media Use Among the U.S. Healthcare Provider Institutions
Social Media Use Among the U.S. Healthcare Provider Institutions
Opportunities and Concerns for Social Media in Healthcare
12-Dec-2011
North America
Customer Research
Description
Professional usage of social media (both individual and within institutional frames) is high within healthcare providers institutions. However, only a minority of provider institutions have a dedicated budget for social media. The majority of employees have access to social media in their workplace, but the majority of provider institutions using social media employ some access policies for employee use. Social networking and institutional social media are most often used (among other media), both individually for professional use and for institutional use. Provider institutions appear most interested in using social media for marketing purposes. Social networking and institutions’ own social media best fulfill institutions’ needs.
Table of Contents
Use of Social Media Within Healthcare Providers Institutions in the United States
- Research Service
Deliverable Types | Customer Research |
---|---|
No Index | Yes |
Podcast | No |
Author | Anna Kuberacka |
Industries | Healthcare |
WIP Number | N967-01-00-00-00 |
Is Prebook | No |