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State of the Video Industry, MENA, 2017–2022
State of the Video Industry, MENA, 2017–2022
OTT Video Market Gaining Traction, While Pay TV Subscriptions Shrink on the Back of Geopolitical Crisis
26-Sep-2018
South Asia, Middle East & North Africa
Description
This study recounts the evolving video industry in MENA with the uptake of online video streaming, rise of HD channels and a sluggish Pay TV market. Media companies are plagued by falling advertising revenues, a rich free-to-air (FTA) offering and the additional pressure to launch OTT services to remain competitive in this environment. Global OTT platforms are expanding their footprint in the region with a local play, while local operators team up with telcos to reach large audiences.
The Pay TV market in the MENA region is highly fragmented and under-served due to the lack of adequate content for a diverse demography, rampant piracy, prevalence of FTA channels and a low propensity to pay for services. Although the growth has been steady over the past three years, there has been a slump in the market owing to macroeconomic factors and the geopolitical instability in 2017.The MENA region is still evolving in terms of content and business models for OTT and Pay TV; however, the opportunities for growth are increasing with the adoption of high-tech solutions. This requires local partnerships and vendors to gain access to advanced solutions.
As piracy continues to cause potential revenue losses to producers, high-calibre content encryption solutions will see higher demand. Sports will remain the major driver for adopting Pay TV services in MENA, promoting the adoption of cloud services for faster live broadcast. There is a huge opportunity for global OTT operators to collaborate with vernacular content creators in order to consolidate their market position with a local content offering.
Lack of sufficient payment instruments, low credit card penetration, incoherent government regulations, impending geopolitical unrest, economic downturn in the region owing to a fall in oil prices, high piracy levels in Pay TV and the dependence on legacy systems are some of the challenges for the industry. Some countries have started diversifying their economies by reducing their dependence on oil, promoting tourism and other industries, localising content to cater to the untapped Arabic community, and deploying advanced analytics and big data to understand their consumer and offer personalised services.
Key Issues Addressed
- What is the state of the video industry in the MENA region?
- How are studios, telcos, broadcasters and OTT platforms coping with the evolving video viewing trends?
- Who are the leading OTT video platforms, satellite operators and telcos in the market?
- How is the regulatory environment in light of political volatility and disruptions?
- What is the forecast for the Pay TV and OTT video subscriber base in the market?
- What are the key technology trends shaping the industry?
Table of Contents
Scope of the Study
Key Questions this Study will Answer
Video Landscape in MENA
Pay TV Market Overview—MENA
Factors Affecting Video Viewing
Video Market Ecosystem
Economic Revival through Diversification
Key Trends for Pay TV in MENA
Major Initiatives by Satellite Pay TV Operators
Internet Scenario in MENA
Rise of 4G in MENA
Social Media Penetration
OTT Video Market—Penetration and Adoption Trends
Latest Developments in the OTT Video Market
OTT Video Market—Content Trends
Fibre-to-the-Home/Building (FTTH/B) Landscape
IPTV Adoption Levels of Countries
IPTV Developments and Challenges
Key Technology Trends in MENA
HD Adoption
Piracy Problem—MENA
Watermarking, CAS and DRM for Content Protection
Cloud for Video Transmission
Cloud for Video Transmission (continued)
Regional Regulations Impacting the Video Industry
Regulations in UAE
Regulations in KSA
Regulations in Egypt
Market Drivers
Market Restraints
Forecast on Pay TV Subscriptions
Forecast on Online Video Viewers
Growth Opportunity 1—Regional/Vernacular Content
Growth Opportunity 2—Cloud Services
Growth Opportunity 3—Content Protection Solutions
Growth Opportunity 4—Advanced Analytics
Strategic Imperatives for the Video Industry in MENA
The Last Word
Legal Disclaimer
MENA Countries Covered in the Study
List of Industry Participants Interviewed
List of Exhibits
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Popular Topics
No Index | No |
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Podcast | No |
Author | Aafia Bathool |
Industries | Entertainment and Media |
WIP Number | 9AC1-00-33-00-00 |
Is Prebook | No |
GPS Codes | 9523-D1,9705-C1,9849-70,9A3C-D1,9A3D-D1 |