Themes

This report provides analysis and guidance about the benefits of adopting a real-time analytics strategy, and the essential components to execute on such a strategy.

As the smart buildings industry continues to gather pace, cloud-based solutions will be widely adopted in the market as decision makers are aware of the huge business value that can be generated by leveraging Big Data and data analytics applications. Increasing urbanization, connectivity and convergence of smart technologies, and communication betw...

This Stratecast SPIE report outlines specific CSP areas of need that Big Data is best equipped to address, and analyzes examples of how CSPs are beginning to reap the benefits of an integrated Big Data and analytics strategy.

Stratecast recently surveyed decision makers who have already implemented, are planning to implement, or are investigating BDA solutions. This initial report briefly explains the survey methodology, describes the respondent demographics and presents high-level findings that illustrate both the promises and the pitfalls that are attending these earl...

Brands are seeing users consume mobile content in record numbers, so why are those same brands not spending more to reach mobile users? The major reason cited by brands and agencies is the difficulty in quantifying the results of mobile advertising. This Stratecast SPIE report analyzes where a time-honored advertising benchmark falls short; and how...

This report assesses the value of social media monitoring to the enterprise, and explores the products and perspectives of three prominent social media monitoring providers. It should be of interest to both buyers and sellers of these solutions as they navigate the emerging social sphere.

Frost & Sullivan classifies all analytics solutions into 2 broad segments, namely data discovery and visualization (DDV) and advanced analytics (AA). The study discusses the segment architectures, end users, and major components. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific marke...

The report also explains why Stratecast believes the AsiaInfo billing solution suite is changing the competitive landscape for the CSPs that use its solution to monetize the advanced service offerings their customers are growing to love.

Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecasts analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.