Themes

This Stratecast SPIE report analyzes some of the issues that brands face in trying to reach mobile consumers; and a new method of doing so, which, based on early returns, appears to hold promise.

The following sections of this report explain why current vulnerabilities are so intractable, and the extent to which evolving applications of Big Data and analytics (BDA) will be able to help.

This Stratecast report analyzes various opportunities for using digital technologies to deliver better results for banks and financial services providers. It discusses challenges that FSS digital marketers face, and opportunities for meeting these challenges: making better use of digital data; optimizing engagement across channels and devices; and ...

The ability to leverage Big Data to enhance business operations is having a major impact on every vertical in both the public and private sectors. One industry where Big Data appears poised to have a profound effect is the automotive industry. Frost & Sullivan asserts that automotive industry strategies driven (or at least informed) by Big Data and...

This report will focus on the NetBoss solutions for actionable intelligence; Nokias predictive operations solutions; IBMs and Nokias flirtation with cognitive networking; and Ericssons experience-driven platform approach to expert analytics.

This Stratecast SPIE report analyzes how the evolution of newsfeed media such as Facebook, and the industry thought leadership of the Media Rating Council, are shaping how advertisers view the effectiveness of the advertising they place not only on Facebook but across all digital venues.

This report explains why these new solutions represent a major improvement over existing marketing automation measurements, how they work, and how different vendors are exposing machine learning capabilities in their lead scoring solutions. This report should be of interest to buyers, sellers, and current users of marketing automation (MA) and cust...

In this SPIE, we examine database security fundamentals that help to ensure high levels of flexibility in data use, and effectiveness in data protection.

This Stratecast report will analyze: · The things customers want from their interactions with companies today. · The things companies are seeking from those interactions, and the systems that enable and enhance interactions. · The role of omni-channel communications in optimizing the customer experience. · The role of technologies such as artif...