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07 Feb 2014  |  North America  |  Strategic Forecasting
Safe Haven from the Retail Analytics Privacy Fire: Retailer-Branded, Shopper-Approved Smartphone Apps
This Stratecast SPIE report analyzes an analytics-driven shopper engagement approach that gets away from the notion of installing a secretive data collection dragnet in a retail location; and, instead, engages customers 24/7, with shopper approval upfrontincluding when they are at or near a retail location.
$2,450.00 -
28 Jan 2014  |  North America  |  Strategic Forecasting
Marketing Challenges for Big Data Solution Providers
On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenge...
$2,450.00 -
22 Jan 2014  |  North America  |  Market Research
Big Data Applications in the Contact Center: Opportunities and Challenges
Untapped Sources of Data Promise Hyper Intelligence for Customer Service
Big Data, a hot business topic these days, is emphasized on a myriad of web sites of solution providers in the contact center space, claiming the ability to glean customer intelligence and improve the Customer Experience. But what are the realities of this emerging trend? How much is Big Data really being used in the contact center? Is Big Data a...
$1,500.00 -
17 Jan 2014  |  Latin America  |  Market Research
Insights into Big Data and Analytics in Brazil
From a Nascent Market in 2013 to a Billion Dollar Industry in 2018
Big Data has yet to take hold in Brazil, but some verticals (e.g., finance, telecoms, retail) are exploring projects with IT companies who provide solutions for fraud analytics, real-time analytics with in-memory computing, and online and digital analytics, to name a few. These solutions offer clear return on investment such as reduction of churn r...
$2,450.00