Themes

This Stratecast SPIE report outlines specific CSP areas of need that Big Data is best equipped to address, and analyzes examples of how CSPs are beginning to reap the benefits of an integrated Big Data and analytics strategy.

Stratecast recently surveyed decision makers who have already implemented, are planning to implement, or are investigating BDA solutions. This initial report briefly explains the survey methodology, describes the respondent demographics and presents high-level findings that illustrate both the promises and the pitfalls that are attending these earl...

Brands are seeing users consume mobile content in record numbers, so why are those same brands not spending more to reach mobile users? The major reason cited by brands and agencies is the difficulty in quantifying the results of mobile advertising. This Stratecast SPIE report analyzes where a time-honored advertising benchmark falls short; and how...

This report assesses the value of social media monitoring to the enterprise, and explores the products and perspectives of three prominent social media monitoring providers. It should be of interest to both buyers and sellers of these solutions as they navigate the emerging social sphere.

The report also explains why Stratecast believes the AsiaInfo billing solution suite is changing the competitive landscape for the CSPs that use its solution to monetize the advanced service offerings their customers are growing to love.

Does mobile advertising work? The fate of an industry that currently generates billions of dollars in revenue depends on the answer to that question. This report provides some answers, and continues Stratecasts analysis of an expanding area of the Big Data and analytics market: mobile, retail, and location analytics.

This SPIE explores the basic value proposition for Big Data and analytics and discusses the several issues that will have to be addressed to convert that value from conceptual potential to quantifiable business success.

Stratecast built its first-ever estimate of the size and growth of the global market for Big Data, analytics and BI solutions organically by triangulating data on contributory markets with the best available data from both users and providers of these solutions.

While organizations are conceptually ready to reap the benefits of Big Data, moving from their current state of data-not-quite-readiness to a Big Data-driven future requires tackling three challenges: one structural, one temporal, and one about reliable data. This Stratecast report briefly analyzes these challenges and the viability of a solution d...