Themes

Few organizations recognize that they could be addressing data governance head-on, initiating lasting improvements in their data quality as part of their efforts to gather and prepare data for BDA projects. In this weeks SPIE, Stratecast summarizes the data quality issue, makes the case for elevating data governance alongside other BDA objectives,...

This weeks SPIE looks primarily at the benefits realized from CSP data analysis, and examines how CSPs, globally, are using data analysis to address a myriad of business needs tied to use cases for improving operations and generating new revenue. However, there are times when data analysis is important for reasons outside of the CSP; when the need...

This weeks SPIE explains how customer data analysisunderstanding the continuous generation of network usage data from customer interaction with apps and contentis used by CSPs globally for improving their internal processes. The report explains how data analysis suppliers such as Guavus address a growing wave of strategic CSP business needs tied...

This SPIE report briefly discusses the patchwork of remedies that have been devised by governments and industries with the stated intent of protecting data privacy. It then presents approaches that may get to the heart of the matter through privacy solutions based not on industry action or government legislation, but on technology.

This weeks SPIE is designed to help. Its purpose is to lead the reader around the AI hype and hoopla, past the impenetrable bog of specialized terminology and the deep pit of unnecessary detail, to a basic understanding of AIs capabilities and limitations; as well as an appreciation for the reasons why AI researchers are starting to raise concern...

This report puts the risks, rewards, and ROI questions about Big Data and analytics into a clearer perspective; first, by contrasting BDA solutions with the ill-fated 1990s enterprise software suites; then, by highlighting the experience of early BDA adopters; and, finally, by suggesting how organizations that are still on the BDA sidelines, and th...

This Stratecast SPIE report discusses key capabilities and benefits of the Waze app, and analyzes those impacts.

This Stratecast SPIE report analyzes some of the issues that brands face in trying to reach mobile consumers; and a new method of doing so, which, based on early returns, appears to hold promise.

This Stratecast report analyzes various opportunities for using digital technologies to deliver better results for banks and financial services providers. It discusses challenges that FSS digital marketers face, and opportunities for meeting these challenges: making better use of digital data; optimizing engagement across channels and devices; and ...