Themes

This weeks SPIE is designed to help. Its purpose is to lead the reader around the AI hype and hoopla, past the impenetrable bog of specialized terminology and the deep pit of unnecessary detail, to a basic understanding of AIs capabilities and limitations; as well as an appreciation for the reasons why AI researchers are starting to raise concern...

This report puts the risks, rewards, and ROI questions about Big Data and analytics into a clearer perspective; first, by contrasting BDA solutions with the ill-fated 1990s enterprise software suites; then, by highlighting the experience of early BDA adopters; and, finally, by suggesting how organizations that are still on the BDA sidelines, and th...

This Stratecast SPIE report discusses key capabilities and benefits of the Waze app, and analyzes those impacts.

This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layou...

This report provides an analysis of the ongoing data usage growth challenge that all CSPs presently face. The report shows how the generation of billions of daily usage transactions is key to improving the customer experience and unlocking greater customer value.

This Stratecast SPIE report analyzes some of the issues that brands face in trying to reach mobile consumers; and a new method of doing so, which, based on early returns, appears to hold promise.

The following sections of this report explain why current vulnerabilities are so intractable, and the extent to which evolving applications of Big Data and analytics (BDA) will be able to help.

This Stratecast report analyzes various opportunities for using digital technologies to deliver better results for banks and financial services providers. It discusses challenges that FSS digital marketers face, and opportunities for meeting these challenges: making better use of digital data; optimizing engagement across channels and devices; and ...

The ability to leverage Big Data to enhance business operations is having a major impact on every vertical in both the public and private sectors. One industry where Big Data appears poised to have a profound effect is the automotive industry. Frost & Sullivan asserts that automotive industry strategies driven (or at least informed) by Big Data and...