Themes

This Stratecast SPIE report analyzes how the evolution of newsfeed media such as Facebook, and the industry thought leadership of the Media Rating Council, are shaping how advertisers view the effectiveness of the advertising they place not only on Facebook but across all digital venues.

This report explains why these new solutions represent a major improvement over existing marketing automation measurements, how they work, and how different vendors are exposing machine learning capabilities in their lead scoring solutions. This report should be of interest to buyers, sellers, and current users of marketing automation (MA) and cust...

In this SPIE, we examine database security fundamentals that help to ensure high levels of flexibility in data use, and effectiveness in data protection.

This Stratecast report will analyze: · The things customers want from their interactions with companies today. · The things companies are seeking from those interactions, and the systems that enable and enhance interactions. · The role of omni-channel communications in optimizing the customer experience. · The role of technologies such as artif...

This weeks SPIE briefly explores the ways in which individuals and organizations generally respond to disruptive technologies; then, explains why organizations will be both more challenged and more rewarded by adopting Big Data and analytic solutions than they have been by its precursors. Finally, the report explains why business-to-business (B2B)...

This Stratecast report analyzes the challenges of todays expanding threat landscape, and how Big Data-powered machine learning can help meet those challenges.

In this SPIE, we discuss the role of signature based defenses in this new APT reality. We also discuss behavioral-based cyber defenses. Finally, we delve into one form of behavioral cyber defense: advanced security analytics.