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This report provides a brief historical tour of the enterprise CEA market, including representative suppliers of CEA solutions. The report also acknowledges and discusses the structural and cultural obstacles that organizations can encounter, whether they approach CEA from a top-down, corporate standpoint or allow bottom-up, silo-specific implement...
$2,450.00 -
07 Feb 2014 | North America
Safe Haven from the Retail Analytics Privacy Fire: Retailer-Branded, Shopper-Approved Smartphone Apps
This Stratecast SPIE report analyzes an analytics-driven shopper engagement approach that gets away from the notion of installing a secretive data collection dragnet in a retail location; and, instead, engages customers 24/7, with shopper approval upfrontincluding when they are at or near a retail location.
$2,450.00 -
On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenge...
$2,450.00
