Themes

This report provides a brief historical tour of the enterprise CEA market, including representative suppliers of CEA solutions. The report also acknowledges and discusses the structural and cultural obstacles that organizations can encounter, whether they approach CEA from a top-down, corporate standpoint or allow bottom-up, silo-specific implement...

This Stratecast SPIE report analyzes an analytics-driven shopper engagement approach that gets away from the notion of installing a secretive data collection dragnet in a retail location; and, instead, engages customers 24/7, with shopper approval upfrontincluding when they are at or near a retail location.

On the brink of any new high tech era, the temptation is strong for solution providers to hype the benefits and minimize the disruption that such major shifts can produce. In these early days, one of the most important missing pieces in the Big Data puzzle has to do with accurately articulating both the potential payoffs and the attendant challenge...

This weeks SPIE report analyzes another example of how regional and even local businesses, as well as national corporations, are finding a cost-effective way to access Big Data in support of day-to-day business needs and decision making. The report also analyzes the potential pitfalls of such an approach; and what businesses and providers alike ne...

In this years look forward, Stratecast provides a view of likely developments in the multiple dimensions in the communication space. The very complex interplay of the economy, consumer perceptions and technology ultimately make such an exercise more of an art than a science. Nevertheless, as the reader will discover, Stratecasts predictions for 2...

This report is designed to benefit a wide range of readers, including: Every retail or e-tail organization, and individual retailers of all types and sizes; Every brand that sells through either the retail or e-tail channels; Every brand that utilizes mobile technologies for sales and retention activity; Every company that plays a role, or coul...

This Stratecast report analyzes how integration needs to happen across enterprises and CSPs, to keep all of that data flowing; spotlights issues and challenges hampering market growth; presents market size, forecast, and shares; and recommends strategies to help providers survive the coming consolidation.

This report analyzes an innovative approach to enterprise search that parallels one of the highest values attainable by harnessing Big Data: not analyzing part of the data and summarizing the rest, as is done in traditional BI platforms, but analyzing all of the data and presenting only that which is most relevant to the user. In this instance, art...

This Stratecast report focuses on why companies must embrace the integration and convergence of data intelligence tools with marketing automation systems. The report also examines how marketing automation vendors and their customers are integrating digital intelligence today.