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To Win the Cloud Wars, Invest in Marketing, not Technology
To Win the Cloud Wars, Invest in Marketing, not Technology
RELEASE DATE
22-Jan-2016
22-Jan-2016
REGION
North America
North America
Research Code: D564-00-DE-00-00
SKU: IT02924-NA-SF_16785
$3,000.00
In stock
SKU
IT02924-NA-SF_16785
Description
In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations for cloud service providers that are looking to improve their competitive positioning.
Table of Contents
Introduction
Marketing the Cloud: Shaping Buyer Perceptions
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan
Popular Topics
In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations for cloud service providers that are looking to improve their competitive positioning.
No Index | No |
---|---|
Podcast | No |
Author | Lynda Stadtmueller |
Industries | Information Technology |
WIP Number | D564-00-DE-00-00 |
Is Prebook | No |