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Trends in the Customer Experience Management Market
Trends in the Customer Experience Management Market
Organisations Wanting to be Truly Customer-centric Must Actively Manage the Customer Journey
RELEASE DATE
03-Jul-2015
03-Jul-2015
REGION
North America
North America
Deliverable Type
Market Research
Market Research
Research Code: 9857-00-5E-00-00
SKU: IT00166-NA-MR_01160
$1,500.00
In stock
SKU
IT00166-NA-MR_01160
Description
Frost & Sullivan discusses the real benefits provided by customer experience management (CXM) solutions, illustrating the 9 hottest trends characterising the CXM space in 2015 and offering advice to end users and vendors on how to procure and promote CXM solutions. Vendors claiming to offer CXM solutions cluster into 1 of 5 groups depending on the breadth of the solution and the degree to which it requires integration. Data analytics is the engine at the heart of a CXM solution, managing the whole customer journey. Silos are the key barrier to CXM adoption.
Table of Contents
Frost & Sullivan discusses the real benefits provided by customer experience management (CXM) solutions, illustrating the 9 hottest trends characterising the CXM space in 2015 and offering advice to end users and vendors on how to procure and promote CXM solutions. Vendors claiming to offer CXM solutions cluster into 1 of 5 groups depending on the breadth of the solution and the degree to which it requires integration. Data analytics is the engine at the heart of a CXM solution, managing the whole customer journey. Silos are the key barrier to CXM adoption.
| Deliverable Types | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Alexander Michael |
| Industries | Information Technology |
| WIP Number | 9857-00-5E-00-00 |
| Is Prebook | No |