Description

The wearables market is currently a center of hype and interest across the varied landscape of consumers, vendors, providers, payers, and other stakeholders interested in the broader digital health market. Companies are trying to better understand consumer habits, exploring device monetization outside of the early adopting fitness crowd, increasing engagement of health professionals and interpreting technology progression and integration in mobile health as well as the broader practice of medicine. The wearables market sits at an interesting nexus within the broader ecosystem of digital health markets, residing as both remote monitoring and mobile health. The following piece discusses consumer wearables data on frequency of use, and reasons stopping use of activity trackers, as well as analyst identified companies targeting pediatric and animal health wearable devices.