Industries

16 Apr 2020  |  Global  |  Market Research

Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

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Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...

The OTT video market in the MENA region is at the cusp of mass adoption owing to the ever-expanding internet connectivity and smartphone usage. The market is still evolving in terms of content offerings and business models as the region hosts a diverse demography. However, the volatile geopolitical situation has dampened socioeconomic progress in t...

This study recounts the evolving video industry in MENA with the uptake of online video streaming, rise of HD channels and a sluggish Pay TV market. Media companies are plagued by falling advertising revenues, a rich free-to-air (FTA) offering and the additional pressure to launch OTT services to remain competitive in this environment. Global OTT p...

05 Sep 2018  |  Global  |  Market Research

Global Content Protection Market, Forecast to 2024

Turbulent Market Conditions Due to Shifting Consumer Preferences and Technological Advancements Point to High Growth Potential by 2024 for Vendors; Responsiveness and Scalability Will be Key to Success

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Key Issues Addressed

The study on the Global Content Protection Market provides a comprehensive analysis of trends, perspectives, and market forecasts until 2024. The segments covered include: a. Conditional Access Systems (CAS) b. Digital Rights Management (DRM) c. Digital Watermarking Apart from providing a thorough competitor analysis of key market partici...

This executive brief is one of a series that gives a summary of all the latest developments and industry updates from 2017. It includes major OTT platforms, new entrants, latest features unveiled, service expansion, partnerships and collaborations between content owners, producers, telecom operators, smartphone OEMs, distributors, OTT platforms, et...

04 Jan 2018  |  South Asia, Middle East & North Africa  |  Market Research

Over-the-top (OTT) Video Services Market, India, 2017–2022

Competition Intensifies on the Back of Content Strategies to Tap into $3 Billion Market Potential

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Key Issues Addressed

The OTT video market in India is gradually becoming a mainstream entertainment destination in the midst of growing Internet users. With the rapid commoditization of data and the ongoing price wars, online video streaming is a more feasible option today than ever before. This has led to the influx of many global, local, and independent platforms in ...

This executive brief is a summary of all the latest developments and industry updates from April to September 2017. It covers major Over-the-top (OTT) platforms, new entrants, latest features unveiled, service expansion, partnerships and collaborations between content owners, producers, telecom operators, smartphone OEMs, distributors, OTT platform...

09 Nov 2017  |  South Asia, Middle East & North Africa  |  Market Research

Pay TV Services in India, 2017

Market Heading for a Massive Reshuffle with Digitization and New Mandates to Encourage Subscription to Paid Services

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The Pay TV services market in India is undergoing an overhaul with landmark mandates like digitsation, GST and demonetisation having manifold implications on the services. The herculean task of migrating the leagcy TV viewers in the country to digital and pay TV subscribers will define the future of the television industry. A social revolution in t...