Entertainment and Media

Web performance had always been the stand-out product with high margins, although pricing is eroding for that service. It is not expected to drop as steeply as the media segment in the pricing declines, but web performance services are no longer a moat around any CDN’s core business. The bottom line is that the web performance market is starting ...

Many CDNs focus on overall cache hit rate because they do not encourage their users to cache HTML. Although a 90% cache hit rate sounds high, it is not the case when it is taken into account that the most compute-intensive 10% of elements are not cached. Developers can understand their caching and optimize it effectively only when the cache hit rat...

The potential use cases for enterprise streaming are vast, with applications such as executive presentations, all-hands employee meetings and townhalls, HR benefits presentations, employee exit interviews, and marketing product launches. However, enterprise streaming is harder than it looks, especially for those just getting started. As companies n...

This executive brief is one of a series that gives a summary of all the latest developments and industry updates from 2017. It includes major OTT platforms, new entrants, latest features unveiled, service expansion, partnerships and collaborations between content owners, producers, telecom operators, smartphone OEMs, distributors, OTT platforms, et...

04 Jan 2018  |  South Asia, Middle East & North Africa

Over-the-top (OTT) Video Services Market, India, 2017–2022

Competition Intensifies on the Back of Content Strategies to Tap into $3 Billion Market Potential

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Key Issues Addressed

The OTT video market in India is gradually becoming a mainstream entertainment destination in the midst of growing Internet users. With the rapid commoditization of data and the ongoing price wars, online video streaming is a more feasible option today than ever before. This has led to the influx of many global, local, and independent platforms in ...

This executive brief is a summary of all the latest developments and industry updates from April to September 2017. It covers major Over-the-top (OTT) platforms, new entrants, latest features unveiled, service expansion, partnerships and collaborations between content owners, producers, telecom operators, smartphone OEMs, distributors, OTT platform...

09 Nov 2017  |  South Asia, Middle East & North Africa

Pay TV Services in India, 2017

Market Heading for a Massive Reshuffle with Digitization and New Mandates to Encourage Subscription to Paid Services

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The Pay TV services market in India is undergoing an overhaul with landmark mandates like digitsation, GST and demonetisation having manifold implications on the services. The herculean task of migrating the leagcy TV viewers in the country to digital and pay TV subscribers will define the future of the television industry. A social revolution in t...

Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live linear managed experiences. While tier-1 services such as Comcast and others are coming closer to this idea in the United States, the overall problem is far from solved. Even a decade after Netflix and Hulu...

Load balancing in the cloud is not a novel concept. Akamai, Neustar, Dyn, and AWS have been offering DNS-based cloud load balancing for a long time. The cloud based approach has many benefits over more traditional appliance-based solutions, but there are still a number of shortcomings. Fastly’s recently released load balancer product takes an int...