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Information Technology

Information technology (IT) has been the single most instrumental factor in driving business growth across industry verticals in the last two decades. Today it has much larger implications. Organizations are under pressure to ensure that every decision they make for R&D to product development, from marketing to sales, from customer acquisition to service delivery-- there is agility, mobility and optimal customer experience.

The confluence of IT with connectivity is what will reshape our universe. The world will have least 80 billion connected devices by 2020. Hence IT morphs into Digital Transformation and is slated to disrupt just about every aspect of business; the way organizations interact with consumers and the way they discover new opportunities.

Frost & Sullivan’s Information Technology research and consulting programs look at conventional and unconventional technologies, services and changing business models, with specific focus on disruptors such as social, mobility, analytics, cloud (SMAC), cybersecurity, artificial intelligence, machine learning, big data, and IOT or the Internet of Things.

We work closely with the world’s largest IT firms and upcoming disruptive start-ups to predict macro and micro trends related to products, services, technology and business models that can define growth. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the IT industry.

  1. 03 Feb 2016  |  North America

    Refining Social Media Marketing Strategies, 2016

    Innovation to be Fueled by Savvy Customers and Escalating Competition, Success to Stem from Personalization, Monetization, Responsiveness, and Channel Integration

    Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifeti...

    $1,500.00
  2. In this SPIE, Stratecast examines several service characteristics that shape buyer perceptions of cloud infrastructure services, as revealed in the 2015 Stratecast Cloud User Survey. These include brand leverage, pricing strategies, service level agreements, interoperability positioning, and customer support. We also offer marketing recommendations...

    $3,000.00